The IIFA celebration saw a glittery Myntra Fashion Show organized by the e-commerce giant Myntra at the Times Square, New York as a part of the IIFA Stomp on July 13, 2017.
The ramp saw models displaying different styles and also saw showstoppers Dia Mirza and Taapsee Pannu grab all the attention. Dia and Taapsee were seen in a sari wrapped in a distinct style.
The show also saw Varun Dhawan, Shilpa Shetty, Huma Qureshi and Disha Patani and the fashion event was choreographed by Achala Sachdev. On the other hand the celebrities are rehearsing for the big night when the show will be hosted by Saif Ali Kan, Varun Dhawan and Karan Johar.
Drifting away from conventional shores, the Myntra fashion show will symbolically ‘unramp’ where the models will express their distinct styles while having fun on the go, walk in groups which is a break from the tradition.
Myntra believes that fashion and style do not belong to a specific group or set of people alone, the models at the fashion show will give testimony to the same.
The looks put together will be assorted from the outfits and accessories available on the Myntra platform by the team of in-house experts.
“I really love the fusion look that reflects the Indian women on the go, with a quirky saree and a blouse shirt. I think it’s a really nice concept…,” Dia Mirza said in a statement.
Added Taapsee: “I love the concept of ‘Right To Fashion’ where you can style your outfits your own way. I like the way we have done my saree, it’s conventional and exciting at the same.”